The Value and Pricing Course

A complete guide on how to value your services, price and position yourself in the UK family photography market.

Struggling with knowing what to charge? Worried that people won't pay that much? Trying to figure out how to charge more for all the effort you are putting in? 

Then this is the course for you.

Want to unpack exactly what you'll learn? We'll be going into the gritty detail about..

> How our personal relationships with money and pricing have developed
> An overview of current pricing models in the UK Family Photography market

Determining the value of your work
> What is value & the common road blocks family photographers face when pricing their services.

Client experience
> How client experience effects the price you are charging (30 minute video)
> Building value into your client experience. The have to haves and the nice to haves and what actually matters

 Personal Brand and Reputation
> Tangible ways to put more personality into your brand
> Actions you can take to help build your reputation

Quality Assessment
> How to assess the quality of your work and determine the value of it (30 minute video)
> Client galleries and how to figure out if they are actually delivering
> What to include in your portfolio, how to align it with your ideal client and increase your perceived value.

Culling for profit
> Culling a gallery and how it intertwines with the magic 5 pricing model.
> An Initial cull of a gallery the though process behind it (15 minute video)
> Final cull and decision making  (15 minute video)

The Magic Five
> Principles of the magic five model
> What it is and why it works, how you can flex it to apply to you. (15 minute video)

L&C pricing spreadsheet
Why an effective pricing model is a whole lot more than just having a look at the local market, copying someone else's pricing or just counting your 'overheads'.

All about upgrades
> Benefits of structured upgrades
> Designing your upgrade packages to sell. How to include printed products for your clients
> Packing and delivering products and prints. What to consider with packaging and ways to make it simpler for yourself.

Lets talk Mini Sessions
> How to run successful mini sessions alongside full sessions. Scheduling and communication considerations plus bonus marketing tips.
> How to price your mini sessions. The pro’s and con’s of different pricing strategies and how to figure out which is best for you right now.

Communicating your pricing
Words matter. How to communicate value and enhance your sales by tweaking the words you use. Plus how to overcome common copy’ mistakes.
> An adaptable gallery upgrade email template that really works.



  • Access to a mix of pre-recorded videos lessons and online learning modules. These will be stored on your own learning portal. (Any future courses online or in person will also be stored here) 
  • The opportunity to ask specific questions relevant to pricing your business within the L&C community and see the advice provided to others.
  • Real actions and exercises to get you going with overhauling your attitude to value and pricing.
  • A downloadable pricing spreadsheet to help you figure out the numbers that matter.
  • Access to any updates we make in the future. 

Location: At home! This will be something you log in to and learn and also ask questions about within the community forum.

Before you click... Did you know this entire course is included within our freshers course! If you are new the family photography market it's well worth having a look.

What People Are Saying:

I feel like i've skipped a few years. I love their work, their ethos, my now flourishing business is forever grateful

Jodie Wilson

"All the support and information you have given me is so genuinely helpful. It all works. It’s incredible. "

Hiral Jethwa

£145.00 GBP

Terms of service. 

This course focuses on value pricing for lifestyle family photography.  


Any continuation of work after the completion of this agreement will require further discussion. 


The Client agrees to complete any applicable pre questionnaire and supporting modules and tasks in detail to enable The Business Owners to effectively educate them. Without this The Business Owners may not provide their support effectively and the Client will not get the most from the agreed services. 





Unless otherwise agreed. A payment of 100% of the total ticket cost is due before the course begins.

Business Owners: Lisa Rogers and Carley Aplin
Client: The purchaser of the ticket



 This Agreement constitutes a contract for the provision of services and not a contract of employment. This Agreement shall not constitute or imply any partnership, joint venture, agency, fiduciary relationship or other relationship between the Parties other than the contractual relationship expressly provided herein. 




At all times, before, during or after the Event has been completed neither Party shall disclose any confidential information relating in any way to the past, present, or future business affairs, conditions, clients, customers, efforts, employees, financial data, operations, practices, products, processes, properties, sales, or services of or relating in any way to the The Business Owners in whatever form to any parties outside of this Event. 


Confidential information means information that is of value to its owner and is treated as proprietary or confidential including, but not limited to, intellectual property, inventions, trade secrets or information, financial data or information, speculation, knowledge, general Company data or reports, future business plans, strategies, customer lists and information, client acquisition strategies, advertising campaigns, information regarding executives and employees.

The Client shall not disclose, whether for compensation or not, any confidential information obtained from the event  to anyone unless required to do so by law. 



No educational materials, presets or login information in any capacity can be shown, shared or resold by the client in any capacity. 


All material is for sole use only. Activity on your personal Client portal is traceable and we reserve the right to question and act accordingly towards any unusual activity within your account.


If the client is already is a photography educator, any new information learned within the course that they may want to use in their teaching will need to be taught of their own originality and not verbatim. The client agrees to reference the Business Owners for things learned directly from this course. 




Business owners agree to uphold this contract to their highest effort, and work with the Clients with best interests. Promise to communicate honestly and see that work is done in a genuine way. All parties agree to respect certain boundaries as explained here:


All urgent communication before and after the event will be sent through email between the time of 9am - 6pm Monday to Friday; any messages received before or after those times will be dealt with at the next earliest convenience.






Tickets are payable in full prior to the commencement date. The Business Owners cannot reserve places without full payment. The Business Owners do not accept responsibility for The Client being unable to attend for adverse or unforeseen circumstances. If the course goes ahead on the intended date, The Client will not be due a refund.


a) If the Client is canceling their attendance prior to the course, The Client will not receive back any monies already paid but may transfer their place to another person, or request to transfer to an equal or more expensive educational resource that The Business Owners may have available. This is the Clients own responsibility.



c) If The Business Owners are forced to cancel or alter the course due to unusual or unforeseeable circumstances beyond their control such as war or the threat of war, riots, terrorist activity, civil strife, industrial disputes, natural or nuclear disaster, fire, flood or adverse weather, Ill health or government restrictions, The Business Owners will reschedule the course to a future date. 


If the subsequent reschedule makes it impossible for The Client to attend The Business Owners will transfer any monies paid towards another suitable educational resource or similar training available with The Business Owners. 



3. The Business Owners are not responsible for any external costs that the Clients may incur due to cancelation or alteration of the course



4. The Business Owners will do their best to ensure the Clients safety at the course but they do not accept liability or responsibility for death, bodily injury or illness caused to any clients booking a course with them. Any claims shall be subject to English Law in respect of any question of liability or quantum, and all proceedings shall be within the exclusive domain of the English Courts.



5. The Business Owners do not accept liability for any loss or additional expense caused by the delay or interruption to travel services through weather conditions, civil disturbance, industrial action, strikes, wars, floods or sickness. Such losses or additional expenses are the responsibility of the Client.



6. By attending this course The Client gives their permission for images and video taken of them to be used to promote Lisa and Carley (The Business Owners) Educational resources online and in print. (Excluding pornographic, defamatory, libellous or otherwise unlawful images and video)



7. By booking onto the course with The Business Owners, The Client agree to these terms and conditions.




As business owners we are here to help, through giving you the greatest strategies we think are applicable to you in order to move your business forward and grow as an artist. It is expected that any financial numbers referenced via our education are not considered to be promise for your future expected earnings. Your results will vary and depend on many factors, including but not limited to your background, experience, geographic location and work ethic. All business entails risk, consistent effort and action. Our ultimate goal is to help you achieve your version of success through giving honest feedback and advising applicable actions based on our own experience.