Family photography courses & education

A complete guide on how to value your services, price and position yourself in the UK family photography market.

Struggling with knowing what to charge? Worried that people won't pay that much? Trying to figure out how to charge more for all the effort you are putting in? 

Then this is the course for you.

Want to unpack exactly what you'll learn? We'll be going into the gritty detail about..

> How our personal relationships with money and pricing have developed
> An overview of current pricing models in the UK Family Photography market

Determining the value of your work
> What is value & the common road blocks family photographers face when pricing their services.

Client experience
> How client experience effects the price you are charging (30 minute video)
> Building value into your client experience. The have to haves and the nice to haves and what actually matters

 Personal Brand and Reputation
> Tangible ways to put more personality into your brand
> Actions you can take to help build your reputation

Quality Assessment
> How to assess the quality of your work and determine the value of it (30 minute video)
> Client galleries and how to figure out if they are actually delivering
> What to include in your portfolio, how to align it with your ideal client and increase your perceived value.

Culling for profit
> Culling a gallery and how it intertwines with the magic 5 pricing model.
> An Initial cull of a gallery the though process behind it (15 minute video)
> Final cull and decision making  (15 minute video)

The Magic Five
> Principles of the magic five model
> What it is and why it works, how you can flex it to apply to you. (15 minute video)

L&C pricing spreadsheet
Why an effective pricing model is a whole lot more than just having a look at the local market, copying someone else's pricing or just counting your 'overheads'.

All about upgrades
> Benefits of structured upgrades
> Designing your upgrade packages to sell. How to include printed products for your clients
> Packing and delivering products and prints. What to consider with packaging and ways to make it simpler for yourself.

Lets talk Mini Sessions
> How to run successful mini sessions alongside full sessions. Scheduling and communication considerations plus bonus marketing tips.
> How to price your mini sessions. The pro’s and con’s of different pricing strategies and how to figure out which is best for you right now.

Communication
> Communicating your pricing
> Words matter. How to communicate value and enhance your sales by tweaking the words you use. Plus how to overcome common copy’ mistakes.
> An adaptable gallery upgrade email template that really works.

 

YOU'LL RECEIVE FROM US:   

• Access to a mix of pre-recorded videos lessons and online learning modules. These will be stored on your own learning portal. (Any future courses online or in person will also be stored here) 
• The opportunity to ask specific questions relevant to pricing your business within the L&C community and see the advice provided to others.
• Real actions and exercises to get you going with overhauling your attitude to value and pricing.
• A downloadable pricing spreadsheet to help you figure out the numbers that matter.
• Access to any updates we make in the future. 

Location: At home! This will be something you log in to and learn and also ask questions about within the community forum.

Before you click... Did you know this entire course is included within our freshers course and will also be included in our 2024 retreat? It's well worth having a look.

Location: Online

Open from: September 15th  2023

Next live & recorded Freshers group mentoring session: December 1st 2023 at 730pm

This photography course for beginner family photographers is your opportunity to create a solid start as a new family lifestyle photographer. Join us online at your own pace and we'll lay the groundworks for you to get started in this amazing and rewarding industry.

If you are any or all of the following this is for you...
> you are new to the industry in 'business' under 2 years
> you have been thinking about changing career (you'll be surprised how many doctors, nurses and teachers we teach!)
> you still feel like you are 'pretending' and no one takes you seriously 
> you are working really hard at it all but you are stuck in a cycle of shooting the same type of clients
> you really wish you could just speak to someone that would show you exactly what's what and help you directly 


IN THIS BEGINNERS FAMILY PHOTOGRAPHY COURSE YOU CAN EXPECT TO LEARN:   

• How to get to grips with the fundamental camera settings that matter for in home and outdoor lifestyle photographers
• How to improve your focus and composition and image variation.
• Our exact process to get natural and candid looking photographs that clients love.
• The essential kit and software requirements for when you are starting out in business.
• Editing software basics and editing workflows
• Guidance on websites and your content.
• Basic copyrighting tips and language hacks that help you communicate more effectively to clients
• What should go into your preparation guides and why.
• About location scouting indoors and outdoors in real life locations.
• How to we use natural light.
• How to grow your portfolio in the early days
• How to get started with curating your own personal brand and the importance of it.
• Social media best practice, how we use ours in a healthy way.
• How connection, light and styling all work together to create saleable images.
  
  PLUS!
  

Full access to the value and pricing course online (worth £145) where you'll learn.

• How to build a value based business.
• The pros and cons of different pricing models and how we approach ours.
• How to figure out your cost of business and forecast your earnings properly and realistically when starting out. 
• How to develop a clear and scaleable pricing strategy that will grow with you easily.
  
  Plus heaps more (read more here)
  
  AND
  
  30% off Lisa's ATSC presets for a month after you sign up.

Sounds fab right?! 

YOU'LL RECEIVE FROM US:   

• Access to a mix of pre-recorded videos lessons and online learning modules. These will be stored on your own learning portal. (Any future courses online or in person will also be stored here) 
• A live and recorded 1.5 hour video support mentoring grouped with other recent Freshers' to ask specific questions relevant to starting up as a family photographer and hear the advice provided to others.
• Actions to get you moving forwards with your family photography business.
• Honest feedback and direct advice relevant to where you are at right now.
• A seat in the L&C community portal, a place to chat and ask questions with both new and experienced photographers
• Access to any updates we make to the course in the future. 

So what do we know and why are we dedicating a whole course to this?

Together we've both grown our family photography businesses from the ground up, stayed in business and flourished financially. We've designed our services to suit our family centred lifestyle and adapted our businesses even throughout a pandemic. We don't just teach, we are in the thick of the family photography industry right now and the perfect position to help you take your first steps.

This course will be your opportunity to get off to a flying start with your new family photography business and be on your way to making a sustainable income as a family photographer. Something that many new and talented photographers fail at often. We know the bumps in the road that are going to happen and the challenges you are going to face, let us help you navigate around some of these and show you a clear route forward.

You want in? Good! Because we are very excited!  This content is going to be rocket fuel for so many photographers!